Is YouTube proof that people want free content?

Now that YouTube has released information that more people in the US are watching YouTube on their TV’s than on any other device, we have a discussion about what that really means.

Have a listen.

Is it that people want free content OR do they want easier access to it? Or perhaps it is a combination of both. Whatever the answer, the truth is that there are now soo many ways in which people can view content that no platform can ignore that YouTube has a place in the market for everyone, whether you have your own OTT platform already or not.